E-commerce or online shopping is of great trend in these days. The scenario of buying things offline has been changing now. The reason for the change can be attributed to price, replacement, returns, exchanges, on-time delivery, customer satisfaction, etc. Though, one of the few drawbacks includes returns once the item is found defective after payment and delivery is a major concern. This is why people prefer direct shopping in retail market, so that they can check the item before paying and get it delivered.
The giants of e-commerce area are boosting up their sales and increase their customer quantum by offering discounts and easy returns and replacements. This is one major criterion which pulls customers into their buying zone. The other concern is over the payment i.e. usage of debit/credit cards. To ease the business, e-retailers have introduced cash on delivery as a new form of shopping to get the trust of consumers. Though the e-market companies have gained trust worthiness and confidence over buying online, no e-merchant has introduced check and pay delivery which is a must expected facility for a customer. Eventhough, traders have so many options that include replacement and/or returns on condition i) item defective ii) damaged during shipping iii) item not met the quality iv) wrong item delivered and v) item no longer needed.